Snow Leopard
Marketing
Marketing
Powerful marketing for home services. San Jose, California.
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FREE MASTERCLASS
How to Grow an HVAC or Plumbing Business, in Nine Steps
Profile optimization, keyword targeting, ads management, and instant lead replies. All of it included, at a zero management fee, because we are a Yelp agency partner. Your budget buys ads, not agency hours.
Free
Watch on Demand
About 60 minutes
The Nine Steps to Home Service
Business Growth, in Order
Order matters more than effort. Doing step six before step three
is why a lot of growthstrategies stall out at three million and nobody can explain why.
1
Get the fundamentals right before you spend a dollar
Pricing, capacity and the numbers you need to know before marketing can do anything for you.
2
Pick the work that actually pays
Which services build the company and which ones keep you busy and broke.
3
Build a brand people remember
The version of your company a customer can recall three months later when the unit dies.
4
Turn on demand you control
Owned channels first, paid channels second. Why the reverse leaves you renting your entire lead flow.
5
Answer every lead in minutes
Where most of your marketing budget quietly disappears — in the gap between a lead arriving and someone responding.
6
Book at a rate that makes the math work
The call handling and follow-up that turns the same lead volume into a materially different month.
7
Make every customer worth more than one job
Maintenance plans, reactivation and referrals. Growth without a bigger ad budget.
8
Hire ahead of the growth
The roles that have to exist before the next revenue tier, and the order to add them in.
9
Read your numbers weekly and scale
What to look at every week, and the signal that tells you it's safe to push spend.
Built inside IRBIS Air, Plumbing & Electrical. $1M to $20M, five technicians to sixty, stillrunning today.
Before You
Watch
How long is it?
About an hour. You can pause and come back, and it does not expire.
Is there a sales call after?
No. You get the link, you watch it. If you want to talk afterwards you can, but nobody will callYou.
Is this the same as paid training?
No. The masterclass is the build order: what to do and in what sequence. The training is theexecution, fifteen modules with workbooks and templates for each channel. A lot of ownerswatch this first and decide from there.
What if I have already made some of these mistakes?
Most owners have. Several of these steps exist because we got them wrong at IRBIS firstand had to go back.
Who's teaching
Tim Alagushov
Co-founder of IRBIS Air, Plumbing & Electrical and Snow Leopard Marketing. Grew IRBIS from $0 to $20M+ in 5 years. The nine steps are the order I wish somebody had handed me at the start — and the order the full training goes deeper on.
Free
Cost
~60 min
Length
On demand
Format
Nine steps, about an hour, and it
costs nothing
If you have been working harder every year and the company has not moved, the problem isusually sequence, not effort.
