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$1299
12 months access
$20M+
Revenue Scaled
1400%
ROAS Achieved
15
Step-by-Step Modules
Top 10
Google Ranking
This is advanced
Marketing Training for home services
You will learn to:
Research and develop unique marketing strategy
1
Build unforgettable brand
2
Dominate every marketing channel
3
Hold marketing agencies accountable
4
Generate 5 star reviews consistently
5
15 Modules.
Everything You Need
A complete marketing system for home service businesses
Workbook + Checklist in Pro and Operator included ★
1. Training Roadmap
• Training structure and phases overview
• Why you must complete every module
• The three plans explained
• How to use the workbooks
• Progress tracker walkthrough
2. Market Research
• Market sizing & opportunity analysis
• Competitor research framework
• Finding gaps in your market
• Workbook: build your market map
• Report: quarterly market tracker
3. Branding
• What branding really means in home services
• Visual identity: logo, colors, vehicles, uniforms
• Mission statement & brand voice
• Workbook: brand consistency checklist
• Report: brand audit scorecard
4. Website
• How home service websites convert
• Mobile-first & speed essentials
• Service pages, forms & trust signals
• Workbook: website audit & improvement plan
• Report: conversion & traffic tracker
5. Google Business Profile
• Full profile dashboard walkthrough
• Reviews, photos and posts strategy
• Name, address, and phone consistency across platforms
• Workbook: profile optimization checklist
• Report: profile performance tracker
6. SEO
• How local SEO works
• Keywords, content & backlinks
• Tools and what to track
• Workbook: SEO action plan
• Report: rankings & traffic tracker
7. Google Local Services Ads
• How the platform works and how to rank
• Disputing charges and managing leads
• Getting cost per lead under $100
• Workbook: setup checklist
• Report: cost per lead tracker
8. Google Ads
• Campaign structure and keyword strategy
• Competitor analysis in Google Ads
• What to demand from your agency
• Workbook: campaign audit and setup
• Report: return on ad spend and cost per lead tracker
9. Yelp
• Full Yelp platform walkthrough
• Boosted keywords & ad setup
• Review management strategy
• Workbook: Yelp optimization checklist
• Report: Yelp leads & cost tracker
10. Social Media
• Organic content strategy for home services
• Meta Ads and TikTok that actually convert
• Content pillars and posting system
• Workbook: social media plan
• Report: reach, leads and ad performance
11. Direct Mail
• When and why direct mail works
• Design, targeting and timing
• Campaign setup walkthrough
• Workbook: campaign planning guide
• Report: direct mail return tracker
12. Email & SMS
• Reactivation and nurture sequences
• Automated review requests
• Slow season campaigns
• Workbook: email and SMS flow builder
• Report: open rates, clicks, and revenue
13. Referrals
• Why referrals are your cheapest leads
• Building a referral system with scripts
• Tracking & rewarding referrals
• Workbook: referral program setup
• Report: referral volume and conversion
14. ServiceTitan
• ServiceTitan as your operational backbone
• Key features that protect your leads
• Connecting operations to marketing data
• Workbook: infrastructure health checklist
• Report: operational performance tracker
15. Reporting
• Reading the big picture across all channels
• Building your master marketing dashboard
• Workbook: channel-by-channel review
• Report: one-page Marketing Action Plan
Built by an Operator
— Not a Consultant
Over the past six years, my marketing strategy helped grow IRBIS Air, Plumbing & Electrical from $1 million in year one to over $20 million in revenue.
I didn't teach myself marketing to become a marketer. I did it to stop being fooled by one.
Who Is This For
Business
Owner
You're spending. You're trusting. You have no idea if it's working.
Marketing
Manager
You know marketing. Home services will humble you fast.
Marketing Agency
Your clients can't tell if you're good or just confident. This training changes that.
Same problem, same fix: a system built from inside a real business.
Pricing
Starter
Enroll Now →
Video lessons for all 15 modules
Lifetime access to recordings
Completion certificate
Pro
$2,599
12 months access
Everything in Starter
Workbooks & checklists for every module
Report templates — ready to use with your agency
Build your own marketing strategy and plan
Operator
$4,999
Lifetime access
Everything in Pro
Lifetime access and all future updates
Personal mentorship sessions with Tim
Access to Tim's private operator network
The only tier where Tim works with you directly
Best Value ★
All sales are final. Read our Refund Policy before you enroll.
Your Private enrollment discount is waiting
Activate it below. We'll send your personal enrollment link and walk you through the next steps.
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THE OPERATOR TIER
Want to work with Tim
one-on-one?
Operator isn't just a training program. It's direct access to someone who built a $20M home services business from scratch and is still running it today.
Personal mentorship with Tim
Not a group call with fifty other people. Time with Tim on your business, your numbers, your challenges.
Tim's private operator network
A closed group of serious home service operators. No beginners. Just people building real businesses.
Lifetime access and all updates
The market changes. Your training keeps up. Every new strategy Tim develops, you get automatically.
Operator
Lifetime access
$4,999
Lifetime · All updates · Direct access to Tim
Tim works with a limited number of operators at a time. Enrollment closes when those places are filled.
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What students say
Real operators. Real results.
"Before this course I was just throwing money at Google Ads and hoping. Now I know exactly what every dollar is doing and I can call out my agency when the numbers don't add up. Best investment I made this year."
Jose Rodriguez
Plumber · San Jose, CA
Questions and Answers
Here are answers to some frequently asked questions.
Do I need marketing experience?
No. Built for business owners, not marketers. Every concept starts from scratch with real examples from IRBIS. If you can run a home service business, you can do this.
Will This Work For My Trade?
Yes. Built for an HVAC, plumbing, and electrical business, but every strategy applies across home services. If you send technicians to people's homes, this training is for you.
What If I Already Work With An Agency?
This training was built for exactly that. You'll learn what your agency should be doing, what numbers to demand, and how to hold them accountable with data instead of gut feeling.
What's The Difference Between The Plans?
Starter gives you the video lessons. Pro adds workbooks, checklists, and report templates, which is where you build your actual marketing system. The operator adds personal mentorship with Tim and lifetime access to his private operator network.
How Long Does It Take To Complete?
Fifteen modules. Most students finish in four to six weeks at their own pace. Go in order and complete every workbook, because that is where the real value is.
Is This Self-Paced?
Yes. Watch on your schedule, pause and rewatch anytime. No deadlines and no live sessions you have to show up for.
Has this actually been tested on a real business?
Every strategy was built and tested inside IRBIS Air, Plumbing & Electrical, growing from $1 million in year one to over $20 million with 60 technicians. This is not a theory.
Can I Upgrade My Plan Later?
Yes. Upgrade from Starter to Pro or Pro to Operator anytime, and you only pay the difference.
Can I get a refund?
No. All sales are final, because you receive immediate access to the full contents of your plan. Watch the free masterclass and contact us with any questions before you enroll, and we'll answer them.
Starter — $1299
Pro — $2,599
Operator — $4,999
Stop guessing.
Start growing.
Get booked
Get the most out of your business today!
Built on a system that took IRBIS from $0 to $20M+
Snow Leopard
Marketing
Marketing
Powerful marketing for home services. San Jose, California.
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