HVAC · PLUMBING · ELECTRICAL

Powerful Marketing for Home Services

Learn to run it yourself, or hand us the part you'd rather not.
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FROM TIM ALAGUSHOV

Built by an Operator — not a consultant

Co-founder of IRBIS Air, Plumbing & Electrical and Snow Leopard Marketing.We started IRBIS in 2019 with no business experience and no plan B. There were months with no calls coming in, and points where we were close to being done.Over the next six years, my marketing strategy grew it from $1 million in year one to over $20 million a year, with 60 technicians.

I didn't teach myself marketing to become a marketer. I did it to stop being fooled by one.

Read the full story

Smiling man in white IRBIS shirt with American flag patch giving two thumbs up in front of company van.

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MAIN PRODUCT

Marketing Training

Typically, what holds the home service company owner from growth in their HVAC business is not a lack of effort at tasks. Rather, there is a lack of order. The mistake of most companies is doing step six before step three. Thus, they hit three million dollars in revenue and plateau there.

Fifteen modules, in the order we actually ran them — market research, branding, website, Google Business Profile, SEO, Local Services Ads, Google Ads, Yelp, social, direct mail, email and SMS, referrals, ServiceTitan, reporting. Everyone has a workbook, so you finish the module with something built rather than something understood.

From $1,299 is about what one month of an agency retainer costs. Except at the end of this one, the knowledge stays with you.

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DONE FOR YOU

Yelp Management
‍for $0

We are a Yelp partner. Yelp pays us to handle advertiser accounts, so you don’t have to worry about it.

Profile optimization and keyword targeting

Ads management. Budget pacing and bid adjustments

AI autoresponder. Every lead answered in minutes, day or night

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Top 3

Yelp ranking in market

900+

Yelp reviews

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$10M+

Yearly revenue from Yelp

No long-term contract. You keep control of your account.

Get a free account review

OUR SOFTWARE

Company Performance Dashboard

Company goals, numbers for each technician, and how each channel is performing. The home service performance indicators that determine the month, all on one screen.

Most owners find out the month went badly in the second week of the next one. By then, there is nothing left to do but explain it.

This is the dashboard IRBIS runs on. It pulls from ServiceTitan, your call center, and the platforms you spend on, then shows where the month stands against your plan while there is still time to act. It paces against working days, not calendar days, so the first week stops looking like a disaster when it isn't one.

See It Live

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Free

Free Masterclass

Nine steps to grow a plumbing, HVAC, or electrical business, in the order they actually work. Doing step six before step three is why a lot of companies plateau and can't explain it.

What to fix before you spend a dollar on ads, which services build the company, and where a marketing budget usually disappears. About an hour, on demand, no cost, and no call.

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9 steps

to build an HVAC, plumbing or electrical business

From $0 to $20m

the real IRBIS playbook

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~60 minutes

on demand

watch It Free

We Built This In Our Own Company First

Before we sold any of this to anyone, we ran it in our own company. Here is what happened, year by year.

I Want These Results

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2019

Two founders, five technicians, $1M. We published our prices when nobody else in the market would.

Blue bar graph with an upward trending arrow indicating growth or increase.

2021

Fifteen technicians, $3.5M. Yelp became the channel we built everything else around.

2023

Thirty-two technicians, $10M. Revenue per technician passed $300K for the first time.

2025

Sixty technicians, $20M. Yelp alone now brings in over $10 million a year.

Every product on this page came out of that timeline. Nothing here is theory we read somewhere.

What Changed For other Owners

"Before this course I was just throwing money at Google Ads and hoping. Now I know exactly what every dollar is doing and I can call out my agency when the numbers don't add up. Best investment I made this year."

Jose Rodriguez

San Jose, CA