Built by Operators, Not Marketers

Tim Alagushov founded Snow Leopard Marketing. In 2019, he co-founded IRBIS Air, Plumbing & Electrical with no business experience and took on everything that happened outside the truck: marketing, customer service, hiring, and finance.

By 2025, the company was doing $20 million a year with 60 technicians. More telling than the total: revenue per technician rose from $200K to $333K over the same period. Growing revenue by hiring is arithmetic. Growing revenue per person is a system.

That system is what we sell. Every part of it was built and tested inside a real home service business before it was ever taught to anyone else.

Smiling man wearing a white IRBIS shirt with an American flag patch gives two thumbs up.
ADVANCED MARKETING COURSE

The Marketing System Behind a $20M Home Services Business

Built inside IRBIS HVAC, Plumbing & Electrical. Scaled from $0 to $20M+ in 5 years. Now a complete step-by-step course

$20M+
Revenue Scaled
1400%
ROAS Achieved
15
Step-by-Step Modules
Top 10
Google Ranking
Smiling man wearing a white IRBIS shirt with an American flag patch gives two thumbs up.
$20M+
Revenue Scaled
1400%
ROAS Achieved
15
Step-by-Step Modules
Top 10
Google Ranking

Why Owners Work With Us

Most marketing companies serving this trade have never run a truck, made payroll in a slow month, or explained to a homeowner why the job cost what it cost. We have, through slow seasons and near-misses.

Everything is measured. Cost per lead, cost per booked job, margin per job. If a channel cannot be measured, it does not get a budget.

We show our own numbers. The figures above are not a case study from a client. They are ours.

And the goal is that you understand your marketing, not that you depend on us to explain it.

If a process isn't written down and the employee hasn't signed that they understand it, the process doesn't exist.

What We Offer

Most marketing companies serving this trade have never run a truck, made payroll in a slow month, or explained to a homeowner why the job cost what it cost. We have, through slow seasons and near-misses.

Marketing Training
The full system, self-paced, with workbooks and templates
Yelp Management
Managed Yelp advertising, profile, and instant lead replies
Performance Dashboard
The KPI dashboard IRBIS runs on
Blue five-pointed star with a darker blue outline and light reflections.
Free Masterclass
Nine steps from $1M to $20M, about an hour, no cost

How We Built a $20M Home Service Business

The full breakdown: the five pillars every home service business has to get right, the nine steps we followed, and the mistakes that cost us the most.

12 Modules. Everything You Need

A complete marketing system for businesses

Module
Content
Workbook + Checklist in Pro and Operator included ★
1. Introduction
How Tim manages marketing & the purpose of this course
2. Market Research
How Tim manages marketing & the purpose of this course
3. Branding & Identity
What branding is, visual identity, brand-aligned communication
4. Website
How home service websites work, design/structure, tools
5. SEO
What SEO is, how to rank #1, reporting
6. Google Business Profile
Key elements, setup for success
7. Google Local Services (LSA)
How it works, ranking, disputes, benchmarks
8. Google Ads
Campaign structure, competitor analysis, landing pages, KPIs
9. Yelp
Setup, ads, review management, photo guide
10. Direct Mailers
Strategy, best practices, campaign design
11. Social Media
Organic + Meta Ads + TikTok + reporting
12. Referrals
Referral systems, scripts, tracking, campaigns
Workbook + Checklist in Pro and Operator included ★
1. Introduction
How Tim manages marketing & the purpose of this course
2. Market Research
How Tim manages marketing & the purpose of this course
3. Branding & Identity
What branding is, visual identity, brand-aligned communication
4. Website
How home service websites work, design/structure, tools
5. SEO
What SEO is, how to rank #1, reporting
6. Google Business Profile
Key elements, setup for success
7. Google Local Services (LSA)
How it works, ranking, disputes, benchmarks
8. Google Ads
Campaign structure, competitor analysis, landing pages, KPIs
9. Yelp
Setup, ads, review management, photo guide
10. Direct Mailers
Strategy, best practices, campaign design
11. Social Media
Organic + Meta Ads + TikTok + reporting
12. Referrals
Referral systems, scripts, tracking, campaigns
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Where to Start

Not sure which of these fits your business? Start with the free masterclass. Nine steps, about an hour, and it will tell you which part of your marketing to fix first.

$20M+ — Revenue in 5 Years
1400% — ROAS
Top 10 — Google Organic Rankings

Let's grow
Your Business

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