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$1299
12 months access
$20M+
Revenue Scaled
1400%
ROAS Achieved
15
Step-by-Step Modules
Top 10
Google Ranking
This is an advanced
Home service marketing course
You will learn to:
Research and develop unique marketing strategy
1
Build unforgettable brand
2
Dominate every marketing channel
3
Hold marketing agencies accountable
4
Generate 5 star reviews consistently
5
15 Modules.
Everything You Need
A complete marketing system for businesses
Workbook + Checklist in Pro and Operator included ★
1. Course Roadmap
• Course structure & phases overview
• Why you must complete every module
• The 3 plans explained
• How to use the workbooks
• Progress tracker walkthrough
2. Market Research
• Market sizing & opportunity analysis
• Competitor research framework
• Finding gaps in your market
• Workbook: build your market map
• Report: quarterly market tracker
3. Branding
• What branding really means in home services
• Visual identity: logo, colors, vehicles, uniforms
• Mission statement & brand voice
• Workbook: brand consistency checklist
• Report: brand audit scorecard
4. Website
• How home service websites convert
• Mobile-first & speed essentials
• Service pages, forms & trust signals
• Workbook: website audit & improvement plan
• Report: conversion & traffic tracker
5. Google Business Profile
• Full GBP dashboard walkthrough
• Reviews, photos & posts strategy
• NAP consistency across platforms
• Workbook: profile optimization checklist
• Report: GBP performance tracker
6. SEO
• How local SEO works
• Keywords, content & backlinks
• Tools & what to track
• Workbook: SEO action plan
• Report: rankings & traffic tracker
7. Google LSA
• How LSA works & how to rank
• Disputing charges & managing leads
• Hitting under $100 CPL
• Workbook: LSA setup checklist
• Report: cost per lead tracker
8. Google Ads
• Campaign structure & keyword strategy
• Competitor analysis in Google Ads
• What to demand from your agency
• Workbook: campaign audit & setup
• Report: ROAS & CPL performance tracker
9. Yelp
• Full Yelp platform walkthrough
• Boosted keywords & ad setup
• Review management strategy
• Workbook: Yelp optimization checklist
• Report: Yelp leads & cost tracker
10. Social Media
• Organic content strategy for home services
• Meta Ads & TikTok that actually convert
• Content pillars & posting system
• Workbook: social media plan
• Report: reach, leads & ad performance
11. Direct Mail
• When & why direct mail works
• Design, targeting & timing
• Campaign setup walkthrough
• Workbook: campaign planning guide
• Report: direct mail ROI tracker
12. Email & SMS
• Reactivation & nurture sequences
• Automated review requests
• Slow season campaigns
• Workbook: email & SMS flow builder
• Report: open rates, clicks & revenue
13. Referrals
• Why referrals are your cheapest leads
• Building a referral system with scripts
• Tracking & rewarding referrals
• Workbook: referral program setup
• Report: referral volume & conversion
14. ServiceTitan
• ServiceTitan as your operational backbone
• Key features that protect your leads
• Connecting ops to marketing data
• Workbook: infrastructure health checklist
• Report: operational performance tracker
15. Reporting
• Reading the big picture across all channels
• Building your master marketing dashboard
• Workbook: channel-by-channelreview
• Report: one-page Marketing Action Plan
Built by an Operator
— Not a Consultant
Over the past 5 years, my marketing strategy helped grow IRBIS Air, Plumbing & Electrical
from $0 to over $20 million in revenue.
I didn't teach myself marketing to become a marketer. I did it to stop being fooled by one.
Who Is This For
Business
Owner
You're spending. You're trusting. You have no idea if it's working.
Marketing
Manager
You know marketing. Home services will humble you fast.
Marketing Agency
Your clients can't tell if you're good — or just confident. This course changes that.
Same problem, same fix: a system built from inside a real business.
Pricing
Starter
Enroll Now →
Video lessons for all 12 modules
Lifetime access to recordings
Course completion certificate
Pro
$2,599
12 months access
Everything in Starter
Workbooks & checklists for every module
Report templates — ready to use with your agency
Build your own marketing strategy & plan
Operator
$4,999
Lifetime access
Everything in Pro
Lifetime access + all future updates
Personal mentorship sessions with Tim
Access to Tim's private operator network
The only tier where Tim works with you directly
Best Value ★
THE OPERATOR TIER
Want to work with Tim 1x1?
Operator isn't just a course. It's direct access to someone who built a $20M+ home services business from scratch — and is still running it today.
Personal mentorship with Tim
Not a group call with you people. Time with Tim — your business, your numbers, your challenges.
Tim's private operator network
A closed group of serious home service operators. No roles. No beginners. Just people building real businesses.
Lifetime access + all updates
The market changes. Your course keeps up. Every new strategy Tim develops — you get it automatically.
Operator
Lifetime access
$4,999
Lifetime · All updates · Direct access to Tim
*Works with a small number of operators at time. Changing to 5% this fall, closes.
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What students say
Real operators. Real results.
"Before this course I was just throwing money at Google Ads and hoping. Now I know exactly what every dollar is doing and I can call out my agency when the numbers don't add up. Best investment I made this year."
Jose Rodriguez
Plumber · San Jose, CA
Questions and Answers
Here are answers to some frequently asked questions.
Do I need marketing experience?
No. Built for business owners, not marketers. Every concept starts from scratch with real examples from IRBIS. If you can run a home service business, you can do this.
Will This Work For My Trade?
Yes. Built inside an HVAC, plumbing, and electrical business — but every strategy applies across home services. If you send technicians to people's homes, this course is for you.
What If I Already Work With An Agency?
This course was built for exactly that. You'll learn what your agency should be doing, what KPIs to demand, and how to hold them accountable with data — not gut feeling.
What's The Difference Between The Plans?
Starter gives you the video lessons. Pro adds workbooks, checklists, and report templates — this is where you build your actual marketing system. Operator adds personal mentorship with Tim and lifetime access to his private operator network.
How Long Does It Take To Complete?
15 modules. Most students finish in 4–6 weeks at their own pace. Go in order, complete every workbook — that's where the real value is.
Is This Self-Paced?
Yes. Watch on your schedule, pause and rewatch anytime. No deadlines, no live sessions you have to show up for.
Has This Actually Been Tested On A Real Business?
Every strategy was built and tested inside IRBIS Air, Plumbing & Electrical — scaled from $0 to $20M+ in 5 years, 1400% ROAS, Top 10 Google rankings. This is not theory.
Can I Upgrade My Plan Later?
Yes. Upgrade from Starter to Pro or Pro to Operator anytime — you only pay the difference.
Starter — $1299
Pro — $2,599
Operator — $4,999
Stop guessing.
Start growing.
Get BOOKED
Get the most out of your business today!
Built on a system that took IRBIS from $0 to $20M+
